Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can be used to personally identify you. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the “Information on the responsible entity” section in this data protection declaration.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This can include data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., Internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of processing of your personal data under certain circumstances. Furthermore, you have the right to complain to the competent supervisory authority.

You can contact us at any time for this and other questions about data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

You can find detailed information on these analysis programs in the following data protection declaration.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

RAIDBOXES

The provider is RAIDBOXES GmbH, Hafenstr. 32, 48151 Münster (hereinafter RAIDBOXES). When you visit our website, RAIDBOXES records various log files including your IP addresses.

You can find details in the RAIDBOXES privacy policy: https://raidboxes.io/legal/privacy/.

The use of RAIDBOXES is based on Article 6 (1) lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6 (1) lit. a GDPR and § 25 (1) TTDSG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., for device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Order Processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a data protection contract prescribed by law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service “Cloudflare”. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare’s network. This enables Cloudflare to analyze the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious data traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize Internet users, but these are used exclusively for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our web offering as error-free and secure as possible (Article 6 (1) lit. f GDPR).

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. You can find details here: https://www.cloudflare.com/privacypolicy/.

You can find more information on security and data protection at Cloudflare here: https://www.cloudflare.com/privacypolicy/.

Order Processing

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

If you use this website, various personal data will be collected. Personal data includes data that can be used to personally identify you. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission on the Internet (e.g., when communicating by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Information on the Responsible Entity

The responsible entity for data processing on this website is:

Evernine Media GmbH
Watzmannstr. 1a
81541 München

Phone: +49 89/ 9390 990-00
E-Mail: kontakt@digital-chiefs.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage duration is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a legitimate deletion request or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will occur after these reasons have ceased to exist.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Para. 1 lit. a DSGVO or Art. 9 Para. 2 lit. a DSGVO, if special categories of data according to Art. 9 Para. 1 DSGVO are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 Para. 1 lit. a DSGVO. If you have consented to the storage of cookies or to access information on your terminal device (e.g. via device fingerprinting), data processing also takes place on the basis of § 25 Para. 1 TTDSG. The consent can be revoked at any time. If your data is required for contract fulfillment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b DSGVO. Furthermore, we process your data if this is necessary for the fulfillment of a legal obligation on the basis of Art. 6 Para. 1 lit. c DSGVO. Data processing can also take place on the basis of our legitimate interest according to Art. 6 Para. 1 lit. f DSGVO. Information on the respective legal bases applicable in individual cases can be found in the following paragraphs of this privacy policy.

Note on data transfer to the USA and other third countries

We use, among other things, tools from companies with their headquarters in the USA or other third countries that are not secure in terms of data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We point out that in these countries, no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to provide personal data to security authorities without you being able to take legal action against this as the person concerned. It cannot be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have given at any time. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Complaint right with the competent supervisory authority

In the event of violations of the DSGVO, the person concerned has a right to complain to a supervisory authority, in particular in the member state of their habitual residence, their workplace or the place of the alleged violation. The right to complain is without prejudice to other administrative or judicial remedies.

Right to data transferability

You have the right to have data that we process on the basis of your consent or in fulfillment of a contract in a common, machine-readable format issued to you or to a third party. If you request the direct transfer of data to another responsible party, this will only take place if it is technically feasible.

Information, correction and deletion

You have the right to obtain information about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction or deletion of this data, at any time within the applicable legal provisions. You can contact us at any time for this purpose and for other questions on the subject of personal data.

Right to restrict processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to check this. For the duration of the check, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/will be carried out unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that we restrict the processing of your personal data instead of deleting it.
If you have lodged an objection in accordance with Art. 21(1) GDPR, a balancing of interests between yours and ours must be carried out. As long as it has not yet been determined whose interests predominate, you have the right to request that we restrict the processing of your personal data.

If you have restricted the processing of your personal data, these data may – apart from their storage – only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our website uses so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within web pages (e.g., cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required for the electronic communication process, for providing certain functions desired by you (e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6(1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1) lit. a GDPR and § 25(1) TTDSG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, allow them for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. However, if cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in a data-protective manner. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. These data are not transmitted to the provider of Borlabs Cookie.

The collected data are stored until you request us to delete them or until you delete the Borlabs cookie yourself or until the purpose for the data storage ceases to exist. Mandatory statutory retention periods remain unaffected. For details on the data processing by Borlabs Cookie, please refer to https://borlabs.io/kb/what-data-does-borlabs-cookie-store/.

The use of Borlabs Cookie consent technology is carried out to obtain the legally prescribed consents for the use of cookies. The legal basis for this is Art. 6(1) lit. c GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data are not combined with other data sources.

The collection of these data is based on Art. 6(1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

5. Social media

Social media elements with Shariff

This website uses elements from social media (e.g., Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the social media elements by the respective social media logos. To ensure data protection on this website, we use these elements only in conjunction with the so-called “Shariff” solution. This application prevents the social media elements integrated on this website from transmitting your personal data to the respective provider as soon as you enter the site.
Only visible German text is translated. Company names, brand names, legal entity suffixes and contact data remain unchanged.

Only translated HTML is output.

Erst wenn Sie das jeweilige Social-Media-Element durch Anklicken der zugehörigen Schaltfläche aktivieren, wird eine direkte Verbindung zum Server des Anbieters hergestellt (Einwilligung).
Only when you activate the respective social media element by clicking on the associated button, a direct connection to the server of the provider is established (consent).

Sobald Sie das Social-Media-Element aktivieren, erhält der jeweilige Anbieter die Information, dass Sie mit Ihrer IP-Adresse diese Website besucht haben.
As soon as you activate the social media element, the respective provider receives the information that you have visited this website with your IP address.

Wenn Sie gleichzeitig in Ihrem jeweiligen Social-Media-Account (z. B. Facebook) eingeloggt sind, kann der jeweilige Anbieter den Besuch dieser Website Ihrem Benutzerkonto zuordnen.
If you are simultaneously logged in to your respective social media account (e.g. Facebook), the respective provider can assign the visit to this website to your user account.

Das Aktivieren des Plugins stellt eine Einwilligung im Sinne des Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TTDSG dar.
Activating the plugin represents consent within the meaning of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG.

Diese Einwilligung können Sie jederzeit mit Wirkung für die Zukunft widerrufen.
You can revoke this consent at any time with effect for the future.

Der Einsatz des Dienstes erfolgt, um die gesetzlich vorgeschriebenen Einwilligungen für den Einsatz bestimmter Technologien einzuholen.
The service is used to obtain the legally prescribed consents for the use of certain technologies.

Rechtsgrundlage hierfür ist Art. 6 Abs. 1 lit. c DSGVO.
The legal basis for this is Art. 6 (1) lit. c GDPR.

Diese Website nutzt Elemente des Netzwerks LinkedIn.
This website uses elements of the LinkedIn network.

Anbieter ist die LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland.
The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Bei jedem Abruf einer Seite dieser Website, die Elemente von LinkedIn enthält, wird eine Verbindung zu Servern von LinkedIn aufgebaut.
Each time a page of this website that contains elements of LinkedIn is accessed, a connection to LinkedIn servers is established.

LinkedIn wird darüber informiert, dass Sie diese Website mit Ihrer IP-Adresse besucht haben.
LinkedIn is informed that you have visited this website with your IP address.

Wenn Sie den „Recommend-Button“ von LinkedIn anklicken und in Ihrem Account bei LinkedIn eingeloggt sind, ist es LinkedIn möglich, Ihren Besuch auf dieser Website Ihnen und Ihrem Benutzerkonto zuzuordnen.
If you click on the “Recommend” button of LinkedIn and are logged in to your LinkedIn account, LinkedIn can assign your visit to this website to you and your user account.

Wir weisen darauf hin, dass wir als Anbieter der Seiten keine Kenntnis vom Inhalt der übermittelten Daten sowie deren Nutzung durch LinkedIn haben.
We point out that, as providers of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Soweit eine Einwilligung (Consent) eingeholt wurde, erfolgt der Einsatz des o. g. Dienstes auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und § 25 TTDSG.
To the extent that consent has been obtained, the use of the aforementioned service is based on Art. 6 (1) lit. a GDPR and § 25 TTDSG.

Die Einwilligung ist jederzeit widerrufbar.
The consent can be revoked at any time.

Soweit keine Einwilligung eingeholt wurde, erfolgt die Verwendung des Dienstes auf Grundlage unseres berechtigten Interesses an einer möglichst umfassenden Sichtbarkeit in den Sozialen Medien.
To the extent that no consent has been obtained, the use of the service is based on our legitimate interest in the most comprehensive visibility possible in social media.

Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt.
The data transfer to the USA is based on the EU Commission’s standard contractual clauses.

Details finden Sie hier: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Weitere Informationen hierzu finden Sie in der Privacy Policy von LinkedIn unter: https://www.linkedin.com/legal/privacy-policy.
Further information on this can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6. Analyse-Tools und Werbung

6. Analysis Tools and Advertising

Google Tag Manager

Wir setzen den Google Tag Manager ein.
We use the Google Tag Manager.

Anbieter ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Der Google Tag Manager ist ein Tool, mit dessen Hilfe wir Tracking- oder Statistik-Tools und andere Technologien auf unserer Website einbinden können.
The Google Tag Manager is a tool that helps us to integrate tracking or statistics tools and other technologies on our website.

Der Google Tag Manager selbst erstellt keine Nutzerprofile, speichert keine Cookies und nimmt keine eigenständigen Analysen vor.
The Google Tag Manager itself does not create user profiles, store cookies or perform independent analyses.

Er dient lediglich der Verwaltung und Ausspielung der über ihn eingebundenen Tools.
It only serves to manage and play out the tools integrated through it.

Der Google Tag Manager erfasst jedoch Ihre IP-Adresse, die auch an das Mutterunternehmen von Google in die Vereinigten Staaten übertragen werden kann.
However, the Google Tag Manager records your IP address, which can also be transferred to Google’s parent company in the United States.

Der Einsatz des Google Tag Managers erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO.
The use of the Google Tag Manager is based on Art. 6 (1) lit. f GDPR.

Der Websitebetreiber hat ein berechtigtes Interesse an einer schnellen und unkomplizierten Einbindung und Verwaltung verschiedener Tools auf seiner Website.
The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website.

Sofern eine entsprechende Einwilligung abgefragt wurde, erfolgt die Verarbeitung ausschließlich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TTDSG, soweit die Einwilligung die Speicherung von Cookies oder den Zugriff auf Informationen im Endgerät des Nutzers (z. B. Device-Fingerprinting) im Sinne des TTDSG umfasst.
If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG.

Die Einwilligung ist jederzeit widerrufbar.
The consent can be revoked at any time.

Google Analytics

Diese Website nutzt Funktionen des Webanalysedienstes Google Analytics.
This website uses functions of the web analysis service Google Analytics.

Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics ermöglicht es dem Websitebetreiber, das Verhalten der Websitebesucher zu analysieren.
Google Analytics enables the website operator to analyze the behavior of website visitors.

Hierbei erhält der Websitebetreiber verschiedene Nutzungsdaten, wie z. B. Seitenaufrufe, Verweildauer, verwendete Betriebssysteme und Herkunft des Nutzers.
The website operator receives various usage data, such as page views, duration of stay, operating systems used and origin of the user.

Diese Daten werden in einer User-ID zusammengefasst und dem jeweiligen Endgerät des Websitebesuchers zugeordnet.
These data are summarized in a user ID and assigned to the respective terminal device of the website visitor.

Des Weiteren können wir mit Google Analytics u. a. Ihre Maus- und Scrollbewegungen und Klicks aufzeichnen.
Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics.

Ferner verwendet Google Analytics verschiedene Modellierungsansätze, um die erfassten Datensätze zu ergänzen und setzt Machine-Learning-Technologien bei der Datenanalyse ein.
Furthermore, Google Analytics uses various modeling approaches to supplement the recorded data sets and uses machine learning technologies in data analysis.

Google Analytics verwendet Technologien, die die Wiedererkennung des Nutzers zum Zwecke der Analyse des Nutzerverhaltens ermöglichen (z. B. Cookies oder Device-Fingerprinting).
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting).

Die von Google erfassten Informationen über die Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert.
The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TTDSG.
The use of this service is based on your consent according to Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG.

Die Einwilligung ist jederzeit widerrufbar.
The consent can be revoked at any time.

Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt.
The data transfer to the USA is based on the EU Commission’s standard contractual clauses.

Details finden Sie hier: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

Sie können die Erfassung und Verarbeitung Ihrer Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: https://tools.google.com/dlpage/gaoptout?hl=de.
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Mehr Informationen zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Privacy Policy von Google: https://support.google.com/analytics/answer/6004245?hl=en.
More information on the handling of user data in Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Auftragsverarbeitung

Order Processing

Wir haben mit Google einen Vertrag zur Auftragsverarbeitung abgeschlossen und setzen die strengen Vorgaben der deutschen Datenschutzbehörden bei der Nutzung von Google Analytics vollständig um.
We have concluded a contract for order processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

etracker

Diese Website nutzt den Analysedienst etracker.
This website uses the analysis service etracker.

Anbieter ist die etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Deutschland.
The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.
With etracker we can analyze the behavior of our website visitors. To do this, etracker records, among other things, your shortened IP address, geo-information (maximum city level), log files and other information that your browser transmits to our web server when you call up the website. This allows us to measure website interactions such as time spent, conversions (e.g. registrations, orders), scroll events, clicks and page views of the website visitor. These interactions are assigned to the website visitor for the duration of the current day, so that they can be recognized again if they visit again. After the end of the day, visitor recognition is no longer possible.

Without your consent, no cookies are stored in your browser and no information is read from the storage of your device. The cookie-free use of this analysis tool is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. The rights and freedoms of the persons concerned remain unaffected. The IP address is anonymized as early as possible during the analysis with etracker and visitor recognition is only possible for the duration of the current day.

If the corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

You can deactivate etracker here:

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a data protection contract prescribed by law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

LeadFeeder (Dealfront)

We use LeadFeeder as a tool for verifying leads. To do this, LeadFeeder accesses the list of IP addresses of website visitors provided by Google Analytics and links the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses. LeadFeeder does not establish a direct personal reference. It can only be assumed that company visitors are involved. The following data is processed: Accessible pages; Time of visit, time of last visit; Name of the owner of the IP address bandwidth, reverse domain of the IP address bandwidth; Referring website, application or service, including the relevant search queries that led to the Leadfeeder website; Information about the browser; Operating system and device information; IP address bandwidth of registered users.

LeadFeeder is a service of Liidio Oy, Mikonkatu 17 C, Helsinki 00100, Finland. The privacy policy of LeadFeeder can be found at https://www.leadfeeder.com/privacy/.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertising on the Google search engine or on third-party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertising can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertising and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign persons who interact with our online offer to certain target groups in order to display interest-based advertising to them subsequently in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted to your previous usage and browsing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

Further information and the data protection provisions can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

For target group formation, we use, among other things, the customer matching of Google Ads Remarketing. In doing so, we transmit certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the relevant customers are Google users and logged in to their Google account, they will be shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can see if the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked on most frequently and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have carried out. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies to identify users.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

For more information on Google Conversion Tracking, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Meta Pixel (formerly Facebook Pixel)

This website uses the conversion measurement visitor action pixel from Facebook/Meta. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the website of the provider by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data use policy (https://www.facebook.com/about/privacy/). This allows Facebook to enable the display of ads on Facebook pages as well as outside of Facebook. We as website operators cannot influence this use of data.

The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG. The consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited to the collection of data and its transmission to Facebook. The processing by Facebook that takes place after transmission is not part of the joint responsibility. Our joint obligations have been recorded in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert your rights as a data subject (e.g. requests for information) directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

For more information on protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the ad settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate Facebook’s usage-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/en/praferenzmanagement/.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered on LinkedIn, we can analyze their professional details (e.g. career level, company size, country, location, industry and job title) and thus better target our page to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our website make a purchase or take some other action (conversion measurement). Conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby according to LinkedIn, no identification of the advertising addressee takes place.
LinkedIn also captures so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as website operators. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it within the scope of its own advertising measures. For details, please refer to LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent (consent) has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is carried out on the basis of Art. 6 Para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the EU Commission’s standard contractual clauses. For details, please see here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid linking data collected on our website by LinkedIn with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Outbrain

We have integrated Outbrain on this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA (hereinafter “Outbrain”).

When you visit a website on which Outbrain is integrated, Outbrain creates a pseudonymous user profile (User-ID) that stores which content you have viewed or read. Subsequently, you can be recommended further content relevant to your interests or displayed advertising on our website or on other websites on which Outbrain is integrated. For this purpose, among other things, your device type, your IP address, your browser type, visited web pages and read articles, time of access, and device ID are stored and summarized in your User-ID.

We also use the Outbrain pixel. When you visit our website, this pixel allows us to determine whether you already have an Outbrain User-ID. This allows advertisers from the Outbrain advertising network to measure the effectiveness of their campaigns.

If consent (consent) has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is carried out on the basis of Art. 6 Para. 1 lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

For more information, please refer to Outbrain’s privacy policy at: https://www.outbrain.com/legal/privacy#privacy-policy.

You can also find a list of all cookies used by Outbrain at the following link: https://www.outbrain.com/privacy/cookies/.

If you want to view or adjust your interest profile with Outbrain, click on the following link: https://my.outbrain.com/recommendations-settings/home.

Order processing

We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter data

If you want to receive the newsletter offered on the website, we need your e-mail address as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which are described below.

CleverReach

This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter “CleverReach”). CleverReach is a service with which the newsletter dispatch and analysis can be organized. The data you entered for the newsletter subscription (e.g. e-mail address) is stored on CleverReach’s servers in Germany or Ireland.
Our newsletters sent using CleverReach enable us to analyze the behavior of newsletter recipients. This includes analyzing how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g., purchase of a product on this website) occurred after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletters, please visit: https://www.cleverreach.com/en/features/reporting-and-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

If you do not want to be analyzed by CleverReach, you must unsubscribe from the newsletter. We provide a corresponding link in each newsletter message for this purpose.

The data you have provided for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after unsubscribing from the newsletter. Data that has been stored for other purposes with us remains unaffected.

After you have unsubscribed from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to CleverReach’s data protection provisions at: https://www.cleverreach.com/en/privacy/.

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. Plugins and tools

YouTube with extended data protection

This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website until they view the video. However, the extended data protection mode does not necessarily exclude the transmission of data to YouTube partners. Thus, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you view a video.

As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This informs the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your device or use comparable recognition technologies (e.g., device fingerprinting) after starting a video. This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud attempts.

Possibly, additional data processing operations may be triggered after starting a YouTube video, which we have no influence on.

The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or the access to information in the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

For more information on data protection at YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=en.

Google Fonts

This site uses so-called Google Fonts, provided by Google, to display fonts uniformly. When you call up a page, your browser loads the required fonts into its browser cache to display text and fonts correctly.

For this purpose, your browser used by you must establish a connection to Google’s servers. This allows Google to know that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the font on its website. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or the access to information in the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font on your computer will be used.

For more information on Google Fonts, please refer to https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With reCAPTCHA, it is to be checked whether the data entry on this website (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis are transmitted to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of the data is carried out on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting his web offers from abusive automated espionage and from SPAM. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, as far as the consent includes the storage of cookies or the access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

For more information on Google reCAPTCHA, please refer to the Google privacy policies and Google terms of service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

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