Biografie

Bernhard Liebl is an author and Co-Founder & CEO of planeed, a SaaS platform for Semantic Brand Architecture. He addresses the question of how brand knowledge can be structured, linked and made understandable and retrievable for search and AI systems. Drawing on his many years of experience in digital strategy and marketing, he writes for Digital Chiefs about AI Visibility, Generative Engine Optimization (GEO) and the question of which structural decisions support digital brand management in AI systems.

TOPICS

Smart City & Smart Industry
Cyber Security
AI & Data

Bernhard Liebl

Alle Beiträge von Bernhard Liebl

11.07.2026

Supply Chain Obligations Need a Data Architecture

Bernhard Liebl

Supply chain compliance rarely fails due to a lack of willingness. It fails because companies do not ...

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09.07.2026

Why AI Models Fail in Supply Chain Crises

Bernhard Liebl

AI-powered forecasting and resilience systems for supply chains often deliver good results in stable ...

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08.07.2026

The IT department decides whether the spin-off pays off

Bernhard Liebl

Continental and ThyssenKrupp floated core business units within five weeks of each other in 2025, while ...

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08.07.2026

Why Startups Lose Billions of Customers Despite Their Millions

Bernhard Liebl

Three out of four German startups earn their revenue from corporate customers. Yet the collaboration ...

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29.06.2026

The Billion-Dollar Gamble of the Hyperscalers and Their Cloud Tab

Bernhard Liebl

The major cloud providers are investing the equivalent of around €580 billion in data centres by 2026, ...

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24.06.2026

VMware under Broadcom: The Exit Plan as a Lever

Bernhard Liebl

A VMware bill of 500,000 euros a year turns into two million under Broadcom. Such jumps are no longer ...

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24.06.2026

Midjourney’s Medicine Bet Is a Strategy Test

Bernhard Liebl

David Holz stands on stage and announces that soon, you’ll step into a shallow water bath and have ...

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23.06.2026

Cloud capacity is becoming scarce, CIOs need to plan now

Bernhard Liebl

63 percent. That’s how fast Google’s cloud business grew year-over-year-outpacing Microsoft (39 percent) ...

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20.06.2026

Smart Factory: Why Edge is Lagging Behind in the Process

Bernhard Liebl

The machines are connected and the sensors are delivering, but the promised efficiency leap still doesn't ...

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18.06.2026

Silent Deindustrialization: the Missing Successor Ecosystem

Bernhard Liebl

Germany loses economic substance every year without anyone accounting for it. Around 114.000 mid-sized ...

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