Biografie

Eva Mickler ist Online-Marketing-Expertin und beraet KMU in den Bereichen Produktvermarktung, Lead-Generierung und digitale Kommunikation. Bei Digital Chiefs teilt sie Einblicke zu digitaler Strategie, GEO/SEO-Transformation und Marketing-Leadership. Schwerpunkte: Online Marketing, Digitale Strategie, Markenpositionierung, Lead-Generierung.

TOPICS

New Work & Leadership
Cyber Security
AI & Data

Eva Mickler

Alle Beiträge von Eva Mickler

24.09.2026

CIOs carry three numbers into the next budget

Eva Mickler

For 2026, the SAP user group DSAG finds that only 38 percent of member companies have a rising total ...

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24.09.2026

Accessibility Belongs in IT Leadership’s Architecture

Eva Mickler

Since late June 2025, the Accessibility Strengthening Act (BFSG) has applied to many digital products ...

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23.09.2026

Cloud, ERP and AI: Where switching providers gets expensive

Eva Mickler

Switching programmes in cloud, ERP and AI fail on data, integrations and operations. Chapter VI of the ...

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09.09.2026

Nvidia Buys Hugging Face for Over 11 Billion Euros

Eva Mickler

Nvidia is acquiring Hugging Face for around 11.1 billion euros; the contract was signed on September ...

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15.08.2026

ChatGPT wants to read the Mac

Eva Mickler

On 13 August 2026, OpenAI described Computer History for the ChatGPT Mac app in its release notes. The ...

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14.08.2026

SpaceX acquires Cursor: EU clauses stay open

Eva Mickler

The purchase agreement was finalized on 14 August 2026. Any company using the tool now has an agreement ...

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10.08.2026

GPU Boom vs Green IT: Where AI Capex Creaks

Eva Mickler

AI capital expenditure meets sustainability reporting. GPU clusters, cooling systems and power contracts ...

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09.08.2026

When the Network Becomes the Limit Before the GPU

Eva Mickler

Many IT leaders are expanding GPU capacity yet still waiting for response times. Free compute slots and ...

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05.08.2026

Amazon and Alphabet: Negative Cash Flow, Long-Term Commitments

Eva Mickler

Two of the three major cloud providers recently reported negative free cash flow. Amazon reported a free ...

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29.07.2026

Model Harness Instead of Model Marriage: Who Controls the AI Chain?

Eva Mickler

The lock-in is shifting from the individual model to the orchestration layer. Those who don’t control ...

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