Biografie

Eva Mickler ist Online-Marketing-Expertin und beraet KMU in den Bereichen Produktvermarktung, Lead-Generierung und digitale Kommunikation. Bei Digital Chiefs teilt sie Einblicke zu digitaler Strategie, GEO/SEO-Transformation und Marketing-Leadership. Schwerpunkte: Online Marketing, Digitale Strategie, Markenpositionierung, Lead-Generierung.

TOPICS

AI & Data
New Work & Leadership
ICT Infrastructure
Logistics & Supply Chain

Eva Mickler

Alle Beiträge von Eva Mickler

07.06.2026

AI on the Board: Why Only 12 Percent Benefit

Eva Mickler

5 min read 6 min read Boards are investing, but the returns aren't materializing. In the latest PwC ...

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06.06.2026

The AI pilot is running, regular operations are not

Eva Mickler

6 min read 41 percent of German companies now use AI, more than twice as many as a year ago. Yet, in ...

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04.06.2026

Technical Debt: Why the Board Must Act Now

Eva Mickler

7 min read Technical debt doesn't appear on any balance sheet, yet it exacts a very real toll on every ...

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03.06.2026

Data Spaces: Where Smart Industry and Smart City Converge

Eva Mickler

5 min read 8 min read For a long time, industrial and municipal data were considered two separate worlds: ...

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02.06.2026

Digitalization Without a Big Bang: A Step-by-Step Transformation

Eva Mickler

8 min read The big digital leap follows a predictable trajectory: a multi-year program, a double-digit ...

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30.05.2026

AI Budgets Before the Summer: What CIOs Must Now Demonstrate

Eva Mickler

5 min read 5 Min. read Gartner raised its 2026 IT spending forecast to 13,5 percent growth on April 22. ...

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29.05.2026

Agentic AI without an owner: Who is liable when the AI agent makes a mistake

Eva Mickler

6 min read Nearly three-quarters of organizations are integrating autonomous AI agents into their data ...

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26.05.2026

BlackRock and Morgan Stanley Evaluate AI Governance

Eva Mickler

8 min read Morgan Stanley and BlackRock have baked AI governance openly into their valuation logic as ...

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23.05.2026

SaaS Renewals: Where the Silent Price Increase Lies

Eva Mickler

7 min read SaaS renewals won’t be routine in 2026. List-price hikes of seven to twelve percent are ...

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22.05.2026

The Invisible Bottleneck Role: Why PMOs Often Derail the AI Rollout in 2026

Eva Mickler

10 min read The Deloitte Tech Leadership Study lists 71 percent of companies with five or more tech leaders ...

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