Biografie

Eva Mickler ist Online-Marketing-Expertin und beraet KMU in den Bereichen Produktvermarktung, Lead-Generierung und digitale Kommunikation. Bei Digital Chiefs teilt sie Einblicke zu digitaler Strategie, GEO/SEO-Transformation und Marketing-Leadership. Schwerpunkte: Online Marketing, Digitale Strategie, Markenpositionierung, Lead-Generierung.

TOPICS

Cyber Security
New Work & Leadership

Eva Mickler

Alle Beiträge von Eva Mickler

26.08.2026

Smart City in Pieces: Each Department Guards Its Data

Eva Mickler

Parking guidance here, energy management there, a separate citizen portal: municipalities and public ...

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24.08.2026

First the decision thesis, then the org chart

Eva Mickler

Every reorg starts with PowerPoint and ends with the same conflicts in a new layout. Without a decision ...

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15.08.2026

ChatGPT wants to read the Mac

Eva Mickler

On 13 August 2026, OpenAI described Computer History for the ChatGPT Mac app in its release notes. The ...

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14.08.2026

SpaceX acquires Cursor: EU clauses stay open

Eva Mickler

The purchase agreement was finalized on 14 August 2026. Any company using the tool now has an agreement ...

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10.08.2026

GPU Boom vs Green IT: Where AI Capex Creaks

Eva Mickler

AI capital expenditure meets sustainability reporting. GPU clusters, cooling systems and power contracts ...

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09.08.2026

When the Network Becomes the Limit Before the GPU

Eva Mickler

Many IT leaders are expanding GPU capacity yet still waiting for response times. Free compute slots ...

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05.08.2026

Amazon and Alphabet: Negative Cash Flow, Long-Term Commitments

Eva Mickler

Two of the three major cloud providers recently reported negative free cash flow. Amazon reported a ...

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29.07.2026

Model Harness Instead of Model Marriage: Who Controls the AI Chain?

Eva Mickler

The lock-in is shifting from the individual model to the orchestration layer. Those who don’t control ...

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28.07.2026

Washington decides which AI is allowed to run here

Eva Mickler

In just eight days, Washington has shifted the dispute over Chinese AI models from analysis to the ...

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21.07.2026

Kimi pauses subscriptions: 7 checks for AI capex

Eva Mickler

Moonshot has paused new subscriptions for Kimi K3 because the GPUs hit capacity limits. This is not ...

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