Biografie

Eva Mickler ist Online-Marketing-Expertin und beraet KMU in den Bereichen Produktvermarktung, Lead-Generierung und digitale Kommunikation. Bei Digital Chiefs teilt sie Einblicke zu digitaler Strategie, GEO/SEO-Transformation und Marketing-Leadership. Schwerpunkte: Online Marketing, Digitale Strategie, Markenpositionierung, Lead-Generierung.

TOPICS

New Work & Leadership
Cyber Security
AI & Data

Eva Mickler

Alle Beiträge von Eva Mickler

08.06.2026

The global market is disintegrating – Europe’s strength becomes a trap.

Eva Mickler

The unified global market where German companies scaled digitally for 25 years no longer exists. It has ...

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08.06.2026

20% of Companies Capture 74% of AI’s Return

Eva Mickler

Most companies are collecting AI pilots but seeing no measurable returns. A PwC study of 1,217 firms ...

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07.06.2026

AI on the Board: Why Only 12 Percent Benefit

Eva Mickler

5 min read Boards are investing, but the returns aren't materializing. In the latest PwC survey of 4.454 ...

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04.06.2026

Technical Debt: Why the Board Must Act Now

Eva Mickler

Technical debt doesn’t appear on any balance sheet, yet it costs every corporation dearly. According ...

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03.06.2026

Cloud and AI Development Act: Sovereignty Becomes a Requirement for Procurement

Eva Mickler

On June 3, 2026, the European Commission proposed the Cloud and AI Development Act, shifting a question ...

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30.05.2026

AI Budgets Before the Summer: What CIOs Must Now Demonstrate

Eva Mickler

5 min read Gartner raised its 2026 IT spending forecast to 13,5 percent growth on April 22. For DACH ...

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29.05.2026

Agentic AI without an owner: Who is liable when the AI agent makes a mistake

Eva Mickler

Nearly three-quarters of organizations are integrating autonomous AI agents into their data and processes. ...

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26.05.2026

BlackRock and Morgan Stanley Evaluate AI Governance

Eva Mickler

Morgan Stanley and BlackRock have baked AI governance openly into their valuation logic as of spring ...

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23.05.2026

SaaS Renewals: Where the Silent Price Increase Lies

Eva Mickler

SaaS renewals won’t be routine in 2026. List-price hikes of seven to twelve percent are on the table, ...

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22.05.2026

The Invisible Bottleneck Role: Why PMOs Often Derail the AI Rollout in 2026

Eva Mickler

The Deloitte Tech Leadership Study lists 71 percent of companies with five or more tech leaders in the ...

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