Biografie

Eva Mickler ist Online-Marketing-Expertin und beraet KMU in den Bereichen Produktvermarktung, Lead-Generierung und digitale Kommunikation. Bei Digital Chiefs teilt sie Einblicke zu digitaler Strategie, GEO/SEO-Transformation und Marketing-Leadership. Schwerpunkte: Online Marketing, Digitale Strategie, Markenpositionierung, Lead-Generierung.

TOPICS

New Work & Leadership
Cyber Security
AI & Data

Eva Mickler

Alle Beiträge von Eva Mickler

19.05.2026

Raw Materials Policy Becomes Tech Policy

Eva Mickler

Every AI roadmap at major corporations currently hits the same blind spot. They plan models, data centres, ...

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18.05.2026

SaaS Portfolios Need an Exit Strategy, Not Another Tool

Eva Mickler

The easy SaaS consolidations are over. Those who wanted to cut duplicate tools have done so. What remains ...

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15.05.2026

Who in the corporation defines what the AI deems true

Eva Mickler

8 min read Since April, Microsoft has allowed administrators to mark certain SharePoint sites as authoritative ...

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11.05.2026

AI on the board: Who decides, who is liable?

Eva Mickler

In 2026, BCG measured that in two out of three executive teams, the CEO makes the final call on AI budgets. ...

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10.05.2026

CSRD Audit: Where the IT Data Chain Breaks

Eva Mickler

7 min read The first CSRD audits for the 2025 financial year will be signed in the second quarter of ...

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08.05.2026

The 40% Question: Where the AI Budget Really Comes From

Eva Mickler

9 min read In our Gartner report from 07.05. the macro picture was clear: 13.5% global IT growth, with ...

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07.05.2026

AI Act Omnibus Postpones High-Risk: Governance Remains

Eva Mickler

On 7 May 2026, the Council, Parliament and Commission reached a provisional agreement on the Digital ...

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05.05.2026

Autonomous AI: How CIOs Can Manage Black-Box Risks

Eva Mickler

7 min read 37 percent of CIOs report having complete visibility over all AI tools in their organization. ...

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28.04.2026

Three Giants Realign: Continental, Infine

Eva Mickler

9 min read Three German industrial heavyweights are simultaneously deciding their corporate cuts. Continental ...

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27.04.2026

Hyperscaler Q1 Earnings, April 2

Eva Mickler

5 min read On Wednesday, April 29, Microsoft, Alphabet and Amazon will report their Q1‑2026 results ...

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